Ahlan Simsim is a beloved Arabic adaptation of Sesame Street, cherished by children across the Middle East for its heartwarming stories and educational content. To celebrate and amplify this cultural phenomenon, AliveNow designed an enchanting Instagram AR* filter that let kids and families click selfies alongside their favorite characters from the show. This charming filter […]

When the Euro 2020 football tournament kicked off, Pizza Hut Kuwait and AliveNow teamed up to delight fans with a uniquely interactive Instagram AR* experience—turning every selfie into a stadium adventure. The “Header Challenge” invited users to channel their inner football star by bouncing a virtual ball on their heads using just their camera. This […]

Netflix’s Navarasa is a one-of-a-kind anthology, weaving together nine unforgettable stories—each capturing a unique human emotion. To amplify its release, Netflix India, agency partner Creativeland Asia, and AliveNow, launched a powerful Instagram AR* experience that let fans become storytellers themselves. The interactive filter challenged users to capture and display their own versions of Navarasa’s nine […]

Country music is all about energy, fun, and community—so for the iHeart Country Music Festival, AliveNow cranked up the interactive excitement! The solution? A signature Instagram AR* filter game where users hopped their character from one bus to the next simply by opening their mouths. This social AR activation wasn’t just a hit with fans—many […]

For Mead Johnson’s Enfamil, communicating the science behind MFGM (Milk Fat Globule Membrane)—one of their key nutritional breakthroughs—required more than a brochure or presentation. They needed a format that would capture attention, simplify complex biological structures, and deliver a memorable learning experience. The Challenge: Make Complex Science Accessible and Engaging Enfamil sought a creative and […]

Amazon’s Prime Day is all about delivering excitement and unbeatable offers, that excitement became truly interactive. AliveNow partnered with Amazon to launch a fun, fast-paced, and highly shareable branded hyper-casual game as part of the Prime Day digital blitz. Instead of typical banners and static ads, Amazon’s audience was invited to immerse themselves in an […]

AliveNow’s innovative TikTok branded AR effect for Luna Iced Coffee is redefining user engagement through an immersive audio-visual experience. Launched recently, this campaign taps into TikTok’s cutting-edge decibel-based AR technology, empowering users to showcase their vocal strength in an interactive and playful way, while unveiling the brand’s new product, through this add on activation that […]

Harnessing Love: Brand Equity Meets Innovative Digital Engagement Merendina, Morocco’s beloved confectionery brand, has long positioned itself as a symbol of love – a brand for families, couples, and friends alike. Seeking to further reinforce this emotional bond, Merendina partnered with renowned Moroccan music artist Draganov to create a campaign that put genuine affection and […]

Elevating New Product launch Experience Through Music, Tech, and Collectibility Oreo’s groundbreaking collaboration with global pop icon Selena Gomez didn’t stop at a new flavor – it became a journey of discovery, technology, and fandom. To celebrate Selena’s new music release and the introduction of her signature chocolate and cinnamon creme OREO cookies, Oreo launched […]

Welcome to the October edition of Glimpse, AliveNow’s monthly showcase highlighting the most exciting and innovative creative tech campaigns shaping brand experiences worldwide. Hosts Sneha and Gurjeet take us through five standout projects that blend festivity, music, and interactivity, powered by AliveNow’s leading creative technology. 1. Red Bull Diwali Snapchat AR Lens: Sparking Virtual Fireworks […]