AliveNow’s innovative TikTok branded AR effect for Luna Iced Coffee is redefining user engagement through an immersive audio-visual experience. Launched recently, this campaign taps into TikTok’s cutting-edge decibel-based AR technology, empowering users to showcase their vocal strength in an interactive and playful way, while unveiling the brand’s new product, through this add on activation that […]

Harnessing Love: Brand Equity Meets Innovative Digital Engagement Merendina, Morocco’s beloved confectionery brand, has long positioned itself as a symbol of love – a brand for families, couples, and friends alike. Seeking to further reinforce this emotional bond, Merendina partnered with renowned Moroccan music artist Draganov to create a campaign that put genuine affection and […]

Elevating New Product launch Experience Through Music, Tech, and Collectibility Oreo’s groundbreaking collaboration with global pop icon Selena Gomez didn’t stop at a new flavor – it became a journey of discovery, technology, and fandom. To celebrate Selena’s new music release and the introduction of her signature chocolate and cinnamon creme OREO cookies, Oreo launched […]

Welcome to the October edition of Glimpse, AliveNow’s monthly showcase highlighting the most exciting and innovative creative tech campaigns shaping brand experiences worldwide. Hosts Sneha and Gurjeet take us through five standout projects that blend festivity, music, and interactivity, powered by AliveNow’s leading creative technology. 1. Red Bull Diwali Snapchat AR Lens: Sparking Virtual Fireworks […]

Holi, the festival of colors, has always been synonymous with joy, connection, and vibrant expression. To capture this unique energy and translate it into the digital realm, we developed an immersive Snapchat AR Lens that invited users everywhere to celebrate Holi in a colorful, interactive, and shareable way. The core idea behind the campaign was […]

As financial transactions move increasingly online, protecting users from scams and phishing attacks has never been more critical. Emirates NBD, one of the leading banks in the region, took an innovative approach to raise awareness — by making education fun and interactive. In collaboration with AliveNow, the bank launched a unique Instagram AR filter quiz […]

In a world where attention spans are short and competition for consumer engagement is fierce, gamification has proven to be one of the most powerful tools in a marketer’s toolkit. During PhonePe’s Gold Rush campaign, we created a branded hyper-casual game that made learning about digital gold both fun and rewarding. This innovative campaign perfectly […]

UAE National Day is always a time of joy, pride, and spectacular celebrations across the Emirates. This year, AliveNow added a magical layer to the festivities — an innovative Snapchat AR Lens that let people experience dazzling fireworks in the sky, wherever they were. In this creative tech experience, users simply opened Snapchat, pointed their […]

For Samsung Greece, we created a joyful and interactive Augmented Reality filter during the Christmas season — designed to bring smiles, drive engagement, and spread festive cheer. This light hearted AR filter allowed users to discover “Which Samsung product is your Christmas special?” — turning a simple social interaction into a fun brand moment that […]

Capturing Attention in a Content-Heavy World Young mothers scrolling through Instagram are inundated with content every day. To stand out, Horlicks partnered with AliveNow to craft an Instagram AR filter game that was both fun and educational. The campaign provided an interactive way to learn about the health and nutritional benefits of Horlicks while engaging users in a […]